I had the distinct pleasure of serving as a registered delegate at the NAACP Florida State Conference Quarterly Meeting. These meetings are intentionally designed to educate the delegation on the inner workings of the NAACP and to strengthen how we, as a collective body, confront the challenges that demand both clarity of purpose and unity of spirit—locally, statewide, and nationally.
The theme, “The Fierce Urgency of Now: Rooted in Culture, Forward with Power and Precision,” truly set the tone for the weekend. We began with powerful training on Environmental and Climate Justice. One of my biggest takeaways was learning about the quality (or lack thereof) of water in some of our communities and how the improper disposal of unused medications can severely harm our waterways. Too often, we take clean water for granted simply because it flows from the faucet. However, without strong safeguards in place, it becomes our responsibility to advocate for safe, accessible, and drinkable water for every community.
We then moved into Communications Training, where a dynamic panel shared strategies to increase branch visibility and strengthen community connection. We were reminded of the importance of consistent branding and clear, intentional messaging. Most importantly, we must meet people where they are. As a branch, engagement with the community is not optional—it is essential. We also gained clarity on what truly constitutes a “crisis” for the NAACP: any moment that places Black lives, rights, or safety at risk; triggers public fear; exposes systemic abuse of power; and requires swift coordination across community, media, and legal systems. This knowledge equips us to better discern how and when to respond effectively.
It was also encouraging to learn more about the role of the Black Press and its impact in elevating newsworthy stories within our communities. We concluded this session with The Five Essentials of an Effective Press Release, a tool we should utilize more often when we have timely, relevant, and meaningful information to share. An effective press release must be useful, written in a journalist’s voice, and strategically delivered to the right media contacts.
One of my favorite moments was our Branch Huddle with our new President, Rev. Dr. Caroline Shine. It was refreshing to have an open dialogue about how we can grow as a branch and deepen both internal engagement and community presence. Ideas such as hosting a branch picnic to build relationships and implementing co-chairs within our committee structure will help ensure continuity, accountability, and sustained progress.
The networking mixer was another highlight. I had the opportunity to connect with Youth Advisors from Duval and Dade Counties, and it was affirming to know that many branches are facing similar challenges in engaging youth. As the Youth Advisor for West Volusia, I remain open to learning from other branches so that we can strengthen our impact with our youth. Additionally, as an educator and member of the Education Committee, I am deeply committed to ensuring equitable access and inclusion for our Black and Brown children. I have already reached out to Dr. Amanda Wilkerson, Chair of the Education Committee, to explore ways I can support both state and local education initiatives.
This meeting allowed me to connect with like-minded advocates from across the state whose life’s work centers on justice, equity, and the advancement of Black and Brown communities. It was truly an honor to attend on behalf of the West Volusia Branch of the NAACP.
Pictured from left to right: Dr. Sherry Pough, Rakeem Ford, Seannay DeBoise, and Kimberly Cline.
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Dr. Sherry Pough currently serves as Youth Advisor for the Branch’s Youth Council.
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